Privacy Policy

Effective Date: September 20, 2026
Last updated: September 20, 2026

This Privacy Policy explains what personal information SoBe Furniture ("SoBe Furniture", "we", "us" or "our") collects, how we use it, and who we share it with. It covers our website at sobefurniture.com (the "Site"), our showroom at 6599 N Federal Highway in Boca Raton, and the phone, email and chat conversations you have with us.

We have written this in plain English on purpose. If anything here is unclear, call us at (561) 221-6111 and we will explain it.

Your choices, in one place

  • Stop marketing email: click "unsubscribe" in any marketing email, or email us.
  • Change your cookie choices: see Cookies and Tracking Technologies.
  • Stop our advertising following you around: see Advertising — and please read it, because our cookie banner does not stop everything.
  • Get a copy of your information, correct it, or have it deleted — including being removed from our showroom follow-up list: see Your Rights.

1. Collecting Personal Information

In short: if you only browse, we know your device, your rough location from your IP address, and which pages and products you looked at. If you order, we also know your name, contact details, addresses and what you bought. If you visit the showroom, we know whatever you tell our staff. In this policy we call any information about an identifiable person "Personal Information".

Device and browsing information

  • Purpose of collection: To load the Site correctly for you, to understand how the Site is used so we can improve it, and to measure and deliver our advertising — including seeing which ads bring people to our showroom and showing you our ads on other websites.
  • Source: Collected automatically when you use the Site, through cookies, log files and pixels (small invisible images or scripts that report back to us or to an advertising partner).
  • Personal Information collected: Browser type and version, IP address, approximate location derived from your IP address, device type (mobile or desktop), time zone, cookie and similar identifiers, the pages and products you view, search terms you type, the site that referred you, and how you interact with the Site.

Order information

  • Purpose of collection: To sell you products and fulfill our contract with you — taking payment, arranging delivery, sending invoices and order confirmations, communicating with you, screening orders for fraud, and, where you have asked for it, sending you news and offers.
  • Source: Collected directly from you.
  • Personal Information collected: Name, billing address, shipping address, email address, phone number, and the details of what you ordered. Payment card details are entered directly into Shopify's checkout and are handled by Shopify and Shopify Payments. We do not see or store your full card number — we receive only a payment token (a stand-in code that cannot be used to charge your card anywhere else), the card brand and the last four digits.

Wishlist, chat, quotes and site preferences

  • Purpose of collection: To save the items you mark as favorites, to answer your questions in the chat window, to email you a copy of a product sheet when you ask for one, and to remember the display settings you choose.
  • Source: Collected when you use these features, through our wishlist and chat providers and in your own browser's storage.
  • Personal Information collected: The products you save; your email address if you give it to save a wishlist, to scan a showroom QR code, or to have a product sheet emailed to you; what you type into the chat window and our replies to it; and your accessibility and display preferences.

In our showroom

  • Purpose of collection: To write up your order, schedule delivery, follow up on a quote, and send you the items you looked at if you ask us to.
  • Source: Collected directly from you by our staff, through our in-store point of sale, and through the QR codes on our showroom tags.
  • Personal Information collected: Name, contact details, delivery address, and what you are shopping for. Card payments taken in the showroom go through a card terminal and a payment processor — we do not see or keep your full card number there either. If you scan a showroom QR code and give us your email address, we also collect that address together with the list of items you scanned, so we can email it to you.

Button-tap counts

  • Purpose of collection: To count how many people tap our Call and Get Directions buttons, so we know which parts of the Site are actually useful.
  • Source: Sent by the Site to a counter we run ourselves, and also recorded as a conversion by Google Ads and passed through Shopify's customer-events system.
  • Personal Information collected: Which button was tapped, where on the page, the page address, how you found us, whether you are on a phone or a computer, and the time. No name, email, phone number or account details are included. As with any web request, the servers that receive it do see your IP address.

2. How We Use Your Personal Information

We use your Personal Information to run our business: to offer products for sale, take payment, deliver and install your furniture, handle warranty and service questions, answer your messages, and — where you have asked for it — to keep you up to date on new products, services and offers.

Automated and AI tools we use internally

We use automated AI tools to help track daily furniture inventory and to summarize order-related communications so nothing gets missed. These tools work on our own order and inventory information.

AI tools that involve outside companies

We also use AI in two places where information leaves our own systems, and we want to be straightforward about it:

  • The chat window on our site. It is provided by Shopify. An automated assistant answers first and our staff can take over. Everything you type into it is recorded and kept with our other customer messages, and both the assistant and our staff can read it. Please do not type card details or other sensitive information into the chat.
  • AI shopping assistants. We publish our product catalog to AI shopping assistants through a Shopify sales channel, so they can recommend our furniture and link to it. We send them product and price information, not information about who you are. If you reach us from one of those assistants, the rest of this policy covers your visit; if you place an order through one, we receive your order details from them and handle that information like any other order.

3. Email and Text Message Marketing

We only send marketing email to people who have asked for it. You can ask by signing up through the newsletter form on our website, or by asking us in the showroom to add you to our list. Giving us your email address to place an order, book a delivery, ask a question or receive a showroom follow-up does not sign you up for marketing.

You can opt out at any time, including at the moment you give us your details. Click the "unsubscribe" link at the bottom of any marketing email, or email us. We will process it within ten business days at the latest. We will never charge you, and we will never ask for anything more than your email address to do it. Our marketing emails carry an unsubscribe link and our business postal address.

We do not send marketing text messages, and we do not enroll anyone in a text program. Giving us your phone number to place an order, arrange delivery or ask a question never signs you up for marketing texts. If that ever changes, we will ask for your written consent first and you will be able to stop the messages at any time.

Please note that opting out of marketing communications does not opt you out of receiving essential order-related messages, such as shipping updates or delivery scheduling.

4. Cookies and Tracking Technologies

Cookies are small files a website stores in your browser. We and our partners use them, along with similar technologies, for four purposes.

  • Strictly necessary — these make the Site work and cannot be turned off. They remember your cart, your currency and language, keep your checkout session secure, and remember your cookie choice. Examples: _secure_session_id, cart_currency, localization, consentHeader.
  • Analytics — these tell us how many people visit, which pages they read and where they came from. Examples: _shopify_y, _shopify_s, _ga, _ga_N0YD14VH6D.
  • Marketing — these measure our advertising and let us show you our ads on other websites. Examples: _gcl_au (Google Ads), _fbp (Meta Pixel), and _ga_98KVMD2KGL, which is set alongside our Google Merchant Center tag.
  • Preferences — these remember choices you have made, including your saved wishlist. Examples: swym-pid, swym-swymRegid, swym-session-id.

One of these deserves to be called out rather than left in a list: if you save a wishlist or scan a showroom code, our wishlist provider Swym also stores your email address in a cookie on your device (swym-email).

Our Site also stores some things in your browser instead of sending them to us. Your accessibility and display settings stay in your own browser, are never sent to us, and are never used for advertising. We also note in your browser how you first arrived at the Site (for example a Google ad or a search result) so our own counters can group visits by source.

Separately, if you use a showroom QR code, your browser keeps a copy of the email address you gave us and the items you scanned so it can build your follow-up email. Clearing your browser data removes that local copy — it does not delete the copy already sent to Brevo and Swym. To have those deleted, email us and we will remove you from both.

How to change your cookie choices

When you first arrive, our cookie banner asks whether you accept analytics, marketing and preference cookies. You can choose Accept, Decline, or Manage preferences to pick category by category, Your choice is remembered in that browser.

Here is the honest limit of that choice. Declining switches off the tags that run through Shopify's consent system — that includes the Meta Pixel and our wishlist provider, and those really are not set. It does not currently stop Google. Our Google tag, which covers Google Analytics, Google Ads and Google Merchant Center, is built into our theme and loads on every page whatever you choose in the banner. To stop Google using that information for advertising, use the Google ad settings link in Section 6, or block cookies in your browser.

Your choice is saved per browser and per device, so if you visit us from another browser or another phone you will be asked again. To change a choice you have already made, clear this site’s cookies in your browser settings and the banner will ask you afresh — or email us and we will apply your choice for you and confirm when it is done. Blocking cookies in your browser works too, though some parts of the Site may then not work properly.

5. Who We Share Personal Information With

We share Personal Information with the companies that help us run the store. We do not share it with anyone else except as described in this policy. Here is who receives what, and why.

  • Shopify — hosts our store, serves our pages, holds our customer and order records, runs the checkout, provides the chat window and the cookie banner, and provides Shop Pay and "Sign in with Shop". Shopify receives everything you do on the Site and everything you enter at checkout. Read Shopify's privacy policy.
  • Shopify Payments — receives your payment card details directly through Shopify's checkout in order to take payment. We never receive your full card number.
  • Google — we use Google Analytics 4 (property G-N0YD14VH6D) to measure Site traffic, Google Ads (conversion and remarketing tag AW-710601979, routed with tag container GT-K4Z6BQQP) for conversion tracking and remarketing, Google Merchant Center for our product listings, and Google Fonts to load the typefaces on our pages. Google receives your IP address, browser information, the pages you view and the actions you take here, and advertising click identifiers. Read Google's privacy policy.
  • Meta (Facebook and Instagram) — we run the Meta Pixel (id 1028685456397881). It sets a cookie and sends Meta information about the pages you view and the actions you take here, so we can advertise on Facebook and Instagram and measure how those ads perform. Read Meta's privacy policy.
  • Swym Corp (Wishlist Plus) — powers "Add to Favorites" and our showroom QR wishlist. Swym receives the products and variants you save, your device and session identifiers, and, if you save a wishlist or scan a showroom code, your email address. Read Swym's privacy policy.
  • Brevo — our email provider. If you give us your email address at a showroom QR code — or confirm the one your browser remembered from an earlier scan — we create or update a contact record for you in Brevo, holding that address and the titles, images, prices and links of the items you scanned, so we can send you a follow-up email with everything you looked at. That is not a newsletter sign-up. We do not send marketing campaigns to those contacts unless you separately ask us to add you. Read Brevo's privacy policy.
  • LitPDP (Print Page as PDF) — product pages offer a printable PDF with an option to email yourself a copy. If you use it, the email address you type and the details of that product are sent to the app that generates the PDF.
  • Instafeed (Mintt Studio) — powers the Instagram section at the bottom of our home page. Its script loads on every home page visit and receives your IP address and browser information, whether or not the feed has posts to show.
  • Cloudflare (cdnjs) — delivers several standard web libraries our pages use. It receives your IP address and browser information when the page loads.
  • Our own button-tap counter — the Call and Get Directions counter described in Section 1 runs on a server we control, hosted by Vercel. It receives only the information listed there.
  • AI shopping assistants — as described in Section 2, our product catalog is published to them through a Shopify sales channel. They receive product information, not your personal information.
  • Delivery and installation partners — the delivery company assigned to your order receives your name, delivery address and phone number so it can deliver and install your furniture. We will tell you who it is when we schedule.
  • Other apps connected to our store — a small number of additional apps installed on our Shopify store receive the same page-view and order events through Shopify's customer-events system, for analytics and advertising.
  • Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
  • Business transfers: If our business is sold, merged, or reorganized, customer information may be transferred as part of that transaction. We would tell you if that happened.

6. Advertising, and What "Sell or Share" Means

We use Google Ads and Google Analytics, including their advertising and remarketing features, and we use the Meta Pixel. Third-party vendors, including Google, show our ads on sites across the Internet and use cookies and device identifiers to serve ads based on your past visits to our website.

We do not sell your personal information for money. We do share information with Google and Meta so we can show you our ads elsewhere and measure whether our advertising works: the pages you view and the actions you take here, and — when you place an order — order and contact details that Shopify's advertising integrations pass on for conversion measurement. Some state privacy laws call that a "sale" or a "share" even though no money changes hands, and we would rather say so plainly than hide behind a flat denial.

Here is how to stop it, and what each control actually covers:

  • Meta: decline Marketing cookies in our banner, or use Meta's ad settings. Both work.
  • Google: use Google's ad settings, or block cookies in your browser. As explained in Section 4, our cookie banner does not currently stop Google's tags.
  • Many advertising vendors at once: optout.aboutads.info or optout.networkadvertising.org.
  • On your phone or computer: use its own advertising settings to reset or limit your advertising identifier.
  • Or just ask us. Email us and we will opt you out of the sale or sharing of your personal information and of targeted advertising, and confirm when it is done.

We do not sell sensitive personal data, and we do not ask for it — we do not ask about your race or ethnicity, religious beliefs, health, sexual orientation, citizenship or immigration status, genetic or biometric identifiers, or your precise location. If you happen to mention something like that in a message to us, we use it only to answer you.

7. Security of Your Information

Information you send to us is encrypted in transit using TLS — that is what the padlock in your browser's address bar means. Payments are processed by Shopify and Shopify Payments through a PCI-compliant checkout, which is the card industry's security standard; SoBe Furniture never sees, stores, or has access to your full card number. Account passwords are stored by Shopify in hashed form — scrambled in a way that cannot be reversed, so nobody can read your password back.

No method of transmission over the Internet, and no method of electronic storage, is completely secure. We cannot guarantee absolute security, and we will not pretend otherwise.

You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer.

8. Data Breach Notification

If a security breach compromises your personal information, we will notify you as required by Florida law — as quickly as we practicably can, and no later than 30 days after we determine that a breach occurred or have reason to believe one occurred, unless the law allows us a short extension — and we will notify the Florida Department of Legal Affairs where the law requires it.

9. Your Rights

Depending on where you reside, you may have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. You also have the right to opt out of targeted advertising and of the sale or sharing of your personal information, as described in Section 6. We offer these choices to every visitor, wherever you live.

To exercise any of them, email us or use the details in Section 16. Here is what happens next:

  • We will confirm we received your request and complete it within 45 days.
  • We may need to verify who you are before we act — usually by matching the email address or order details you give us against our records. We ask for this to protect your information, not to make it difficult.
  • You may use an authorized agent — someone you appoint to make the request for you; we may ask for proof that you authorized them.
  • If we decline a request, we will explain why, and you can ask us to reconsider.
  • We will never treat you differently for exercising these rights. You will not be charged more, given worse service, or refused a sale.

If you have an account on our site, you can sign in to view your orders and update your saved addresses. For anything beyond that — a copy of your information, a correction, or deletion — please contact us.

10. Data Retention

We keep order records for as long as we need them to deliver your furniture, honor warranty and service claims, and meet our tax and accounting obligations. For furniture, that is typically several years after purchase. Chat transcripts and showroom follow-up contact records are kept for as long as we keep the related customer record. Analytics and advertising cookies expire on their own, generally within about two years.

We keep marketing contact details until you unsubscribe. After that we keep a minimal record of your email address on a suppression list indefinitely, for the single purpose of making sure we never email you again.

You can ask us to delete information we are not legally or contractually required to keep. Two honest caveats: some records must be retained despite a deletion request where the law requires it, and the companies listed in Section 5 apply their own retention periods to the information they hold.

11. Where We Operate

SoBe Furniture is a United States business. Our showroom, our advertising and our deliveries are aimed at South Florida, though our online store is set up to ship to a number of other countries, including the United Kingdom and parts of the European Union. Wherever you order from, we process your information in the United States, with one exception worth naming: some of the service providers in Section 5 operate outside it — our email provider Brevo is based in the European Union — so the information we send them may be processed there.

12. Minors

Our website and our products are intended for adults aged 18 and over. We do not direct our Site to children and we do not knowingly collect Personal Information from anyone under 13. As of the effective date of this policy, we do not have actual knowledge that we sell or share the personal information of anyone under 16 years of age. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

13. Accessibility of This Policy

We want this policy to be readable by everyone. If you have difficulty accessing any part of this page or our Site, call us at (561) 221-6111 or email us and we will provide the information in another format. As noted in Section 4, our Site stores your accessibility preferences locally in your own browser; those settings are not sent to us and are not used for advertising.

14. The Two Privacy Documents on This Store

Our store runs on Shopify, and Shopify maintains its own privacy policy for this store that you may see during checkout, at sobefurniture.com/policies/privacy-policy. This page is the SoBe Furniture policy and describes our own practices. Where the two differ on something Shopify controls — how Shopify processes your data as our platform provider — Shopify's policy governs that point. Everything else on this page is ours.

15. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. When we make a material change we will post the updated policy here with a new effective date, and where the law requires it we will notify you directly.

16. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail or by mail using the details provided below:

SoBe Furniture
Attention: Frank Chacin / Privacy Compliance
6599 N Federal Highway
Boca Raton, FL 33487

Email: CustomerService@SoBeFurniture.com or Ops@SobeFurniture.com
Phone: (561) 221-6111